On-Page SEO and How an eCommerce SEO Agency Optimizes It
There are four main pillars of SEO, being off-page SEO, technical SEO, content, and of course, on-page SEO.
For most eCommerce entrepreneurs, content and on-page SEO are the easiest to optimize, and both of them hinge largely on keyword selection and page adjustments.
But we must walk before we can run. Let’s take a look at this and how an eCommerce SEO agency can help optimize for it.
What Is On-Page SEO?
First, we need to define on-page SEO. In a nutshell, on-page SEO encapsulates all of the features at a page level that influence ranking.
If they occur on the actual page, such as content, structure, headers, metadata, or internal links, they are all on-page SEO.
On Keyword Research
Before any eCommerce SEO agency can optimize an online store at the page level for on-page SEO, first keyword research must be performed.
Most eCommerce SEO experts look for low-difficulty, high-volume keywords (where they can find them) as well as those that have transactional or commercial search intent.
These are the ones for which it is easiest to move the needle on SEO, and have the best search intent – users want to make a purchase when they search for these.
Only after keywords are selected can the agency make actual adjustments at the page level.
What Are Ranking Factors?
The last thing we need to cover before we can talk about how an eCommerce SEO agency can actually change a website at the page level are ranking factors.
Simply put, a ranking factor (also known as a ranking signal) is anything that Google uses when determining rankings. Examples of ranking factors are:
- Domain age
- URL slug
- Header and title tags
- Internal linking
- Backlinking
- Content
- Page structure
- Security
- Site speed
These are only a few, and most eCommerce SEO experts agree that there are 200 or even more.
On top of that, you will notice that some of these occur on the page level – like content and header tags.
So, what can an eCommerce SEO company do?
How They Do It
The following are some of the things a digital marketing agency can improve for your eCommerce website at the page level, improving its search engine rankings with the hope of attracting more potential customers and improving conversion rates.
- Adding target keywords to your page title tags and headers, as well as to meta descriptions.
- Removing duplicate copy and replacing it with optimized copy, especially on product pages.
- Adding internal links with optimized anchor text to other key target pages.
- Adding target keywords to image file titles as well as to alt text fields.
- Including target keywords in your HTML.
- Adding target keywords to the URL slug, where applicable.
Though it might be considered technical SEO and not on-page SEO (there is some crossover) some eCommerce SEO strategies might also implement certain HTML code sweeps to remove excess code from target pages (which makes them faster and improves performance).
Other eCommerce SEO services might also involve image compression (which also makes the website faster) and responsive design updates, which will improve both SEO and UX for your eCommerce business.
Start Working with an eCommerce SEO Agency
Interested in getting started with a long-term organic eCommerce marketing strategy like search engine optimization for your website?
Work with a proven expert like 1DigitalⓇ Agency. For more than 10 years, they’ve improved organic traffic streams for their SEO clients through a proven process that improves organic rankings and visibility over time.
For more information, visit their website, 1DigitalAgency.com, or get in touch with them at [email protected].
