Companies have heaps of responsibilities piled up to ensure things run smoothly and the revenue keeps increasing. In such circumstances, launching a new product or service can amplify these responsibilities. With already loads of tasks lined up, you may not have the resources or the time to promote this new product or service via top-tier collaborations or huge ad campaigns.

So, then, how do you market them? How do you gain the audience’s attention for a product or service that has just been introduced? How do you make sure no stone is left unturned when marketing it?

Well, we’ve prepared a thorough plan for you that will simplify promoting new products and services for businesses. So, let’s get started.

A 5-Step Marketing Action Plan

While there can be multiple ways to promote a service or product that’s just been launched in the market, our experts have prepared a plan that requires you to follow five steps. They are as follows:

1.    Produce Valuable Content

The first step is to create any piece of content that provides value for your new product or service. This can be a guide, a video tutorial, an ebook, a web template, a webinar, etc., depending on what sort of product or service you’re promoting. These content pieces will play an integral role in marketing the product—you will allow the audience free access to it but in return for their email address.

If you’re considering going for a book or ebook, it’s best to start finding a professional ghostwriter for a book. If you start finding a professional ghostwriter for a book right away, you will save yourself from the hassles of producing content that doesn’t resonate with the audience.

The first question that will come to your mind will be: what should the promotional content be about? Now, the product or service you’re launching is likely to fulfill some unmet need of the audience; it is supposed to be the perfect solution to a problem. Therefore, that means you will have a good amount of information to cover in the content.

While you may think mentioning every detail would be beneficial, the audience doesn’t want to be bombarded with excessive information. They want everything to be filtered, and they want to know exactly how this product or service can help them and why it’s unlike others. That’s what your promotional content should touch upon.

Doing so will allow them to relate to what you’re trying to convey while sparking interest among them.

2.    Get a Gripping Landing Page Prepared

The landing page you create is the only place where potential clients can access the content you produce while sharing their email addresses or other information in return. Your landing page, if done right, will have the potential to attract thousands of individuals browsing the internet, and so it will be expensive, which is why you need to pay attention to every detail.

Any content you’ve crafted should be featured on this landing page. While it is natural for you to be excited to share every feature about the product or service, it’s best to refrain from doing that. Instead of adding extra content to this page, keep it relevant and brief. Remember, the right information will grab attention even if it’s not lengthy enough.

You can keep things brief while marketing the product or service in a way that compels the audience to use it. To keep the audience hooked, use attractive design elements.

3.    Create an Impactful Email Sequence

As mentioned, when promoting your latest product or service, you will be requesting the email addresses of every individual who visits the landing page. As a result, you’ll be sharing industry insights and tips in those emails, so you need to be prepared. A pre-written email is essential because the first one of the sequence should ideally be sent out immediately after a user submits their email address and accesses the content.

Now, this is the time to make your product/ service shine. With each email you send out, you can go over the pros of your product or service. To keep the leads engaged, you can use real-life examples. Remember, you have to sweeten the deal as much as you can, and these emails are the perfect way to do that.

4.    Utilize Paid Ads

Once your email sequence is in action, it’s time to work on the ad campaign. Catchy and creative ads on popular platforms like Facebook, Google, etc., will lure users in and compel them to visit the landing page. So, when these users visit the landing page, they will be welcomed with valuable content, plus they can sign up for more.

There’s one thing you need to be careful about: you need to ensure that the message on the landing page, ads, and the content are the same and they deliver a common message. Businesses can easily run several ad campaigns together, and each of them can lead to different landing pages. However, the promotional message must remain the same on all channels to promote the product or service effectively.

If you convey different messages or try to mix them up, it will confuse your potential clients, and they won’t know what to expect and what the message you’re trying to convey.

5.    Prepare Your Team for Consultations

Everything is proceeding according to plan as the campaign is in action. The ads direct viewers to the landing page, where they enter their email addresses to begin receiving messages outlining the advantages of your product. While some choose to claim a free consultation first, others choose to convert immediately.

The sales staff is now in charge, and their job is to customize and individually match each session to the needs of each client. From here, the team will work on retaining the customers and making sales.

Are you experiencing trouble creating promotional content for your new product or service? Is that impacting your marketing efforts? Say no more! Get the professional assistance you need from Ghostwriting Proficiency’s team, offering top-tier content marketing services.

Get in touch with them to get started.