Health and Wellness Ecommerce

Online wellness and health is now a reality. The way businesses treat their customers is just as important as how people take care of themselves.

The global wellness industry is expected to reach $6.51 trillion in 2024.

How can a health and wellness company online differentiate itself from its competitors in a competitive market.

To answer this question, we looked over the top health and wellness brands to find out how they serve their customers beyond and beyond their products in the multi-trillion-dollar market.

Table of contents:

Hubble

Hubble Online contact lenses are difficult to purchase. In the end, they are your eyes. How can an online shop convince its customers to spend thousands of dollars in a year.

Hubble has created a product validated by doctors that allows new customers to test their vision for free.

Hubble is a free resource that allows users to examine or renew their prescriptions. The test also helps them position Hubble by highlighting it as an important tool. It is simple to create an account and log in online with your prescription. The initial contact package is only $1. This encourages reluctant customers to sign up. It will then become a subscription.

Hubble makes it easy to create your prescriptions and provides the best lenses for you whenever you need them.

If your business is built around a subscription-based model, then the logistics should be synced with the backend. It is important to manage your orders across multiple channels, keep track of inventory, and process your order as quickly as possible.

Thinx

The menstrual cycle of women is a taboo subject. Everyone is embarrassed to talk about it. Thinx is a great way to make people feel better about their menstrual cycle.

What is the purpose of this?

First, it will post content on its blog called Periodical on topics you can all identify with. This blog has a lot of humor puns, (eggs being a common motif), as well as lots of useful information.

The site has a variety of articles, including guest posts and articles on myth-busting.

Thinx offers customers a comprehensive review of its customers’ products on the page. To establish trust, all eCommerce businesses that deal with health must collect reviews and ratings. Women from around the globe share their experiences with Thinx via social media platforms. This includes TikTok videos of their travels and Instagram posts. This is amazing. It’s beautiful, but it’s only the beginning.

Axe

What makes Axe stand out from other shops? Dr. Axe is different from other health, holistic or naturopathic stores because of the vast amount of information it provides to customers. With more than 2,23 million YouTube subscribers, it is not surprising that Dr. Axe has been ranked as one of the most influential health brands.

Ancient Nutrition is Dr. Axe’s website that sells a complete range of food products, including collagen and probiotics, to help people lead a healthier life. Dr. Axe’s easy-to-upsell program and its subscribe-and-save program have led to a 38% increase in lifetime value for customers.

You can save 15% on your purchases by signing up for scheduled, regular and regular deliveries of goods and services. purchase. Spend more and get double the rewards. Subscribe to Dr. Axe with just one click and see the savings you can make. Both the customer and the business will benefit from this subscription. The former will enjoy their favorite products being replenished on a regular basis while saving money.

310 Nutrition

It’s not simple to change your eating habits, lose weight, and become healthy. It requires effort, commitment and perseverance. The majority of people will fail.

What is the secret to success? How can you keep your customers loyal and make them brand ambassadors?

You can count on a global community to support you in the good times and during the bad.

310 Nutrition has created a community of users who are devoted to this concept. The 310 Community page on Facebook offers its members 408,000 recipes, help from 310 Nutritionists with any issues, and friendship with other members to ensure that you stay accountable.

The online community is used to share stories and reviews, as well as postings from users.

Blume

Market growth for skin care products is expected to reach $104 billion by 2030. Blume, for example, is taking note of this and rewarding their customers by offering incentives.

Bluetopia Blueme Bucks are Blume Bucks that customers can earn and use to shop. Blume uses Smile to manage their loyalty rewards programs and increase sales.

It’s easy to earn BBs. You can earn points by doing simple things, such as following Blume on social media or celebrating your birthday. The program is free and rewards customers for purchasing more.

Blumetopia also helps create a sense of community among Blume customers. Blumetopia is a great tool to build brand loyalty by enticing engagement. It also offers exclusive discounts.

Pure

Pure is not just a name for an online business. Pure has values, a mission and a commitment to customers.

The product is backed up by a 100% money back guarantee. It is committed to complete transparency in its ingredients and process. It is also working to reduce its carbon footprint using green LED lighting powered by solar, as well as recycled materials, natural ingredients, and biodegradable products.

The firm uses automation to reduce the time and effort required to perform repetitive tasks and prepare for sales.

Before major sales or releases, the brand built its website manually. Launchpad Automation has allowed the company to save up to 12 hours per campaign. This means they’ve saved hundreds of hours each year. The savings in time translate to a 40% increase over a year.

It is important to have your backend systems set up before automating repetitive tasks. 100% Pure has a number of brick-and mortar shops and Ecommerce websites in 12 countries.

To ensure customer satisfaction, the company needs to be able to monitor inventory, information about products, such as marketing materials, merchandise, and more.

Shopify API 100 % Pure has developed a simple application to sync inventory, data, and more with just one click. The Purity Toolbox is what it’s called.

BUBS Naturals

BUBS Naturals is a manufacturer of fitness and nutrition products named after U.S. Navy SEAL Glen ‘BUB’ Doherty. It is a leading player in the health and supplement market. Due to its growth, the company had to change its marketing strategies and increase the number of direct to consumer items.

In a market as competitive as supplements, it is important to reach the correct audience. BUB Naturals improved its strategies for acquiring customers using Shopify Audiences by generating high intent audiences, improving targeting and increasing return on ad spending (ROAS).

After changing the website to Shopify Plus, they added automated features such as discounts on all tiers and removing prices when sales are in effect. The company saw a 100% increase in conversion rates, a 10% increase in sales for the direct-to consumer platform and an 84% rate of return from customers. Upgrades to the latest features allowed them to remain at the forefront of technology, and beat their competitors.

Hiya

Hiya is a brand of health products for children that offers a multivitamin without added sugar. It contains 15 essential vitamins.

Adam Gillman and Darren Litt founded the company in 2000. Two fathers were concerned by the harmful ingredients in conventional children’s vitamins. The company spent three years developing an organic chewable supplement.

They were able to attract many customers because their service was unique. Privacy issues have impacted their ability to attract new customers in this age of technology. They also increased costs for acquiring customers. The Snow Agency is a Shopify Plus partner. The company asked for help. The agency is known for its customized and performance-based strategies. It has now joined Hiya on Shopify Audiences in order to revive interest in Hiya’s brand.

The campaign was able to reach a wider audience by attracting viewers with high interest as well as parents who were looking for healthier alternatives for their children. The campaign saw a 172% increase in the return on advertising spend (ROAS), as well as a 158% improvement in conversion rates.

E-commerce strategies that promote health and well-being

Ensure that it is assured.

Ensure that your products meet the requirements of regulators within your industry. To ensure your customers’ trust, you should participate in rigorous testing and certifications as well as clear and specific labels, particularly for consumables or supplements.

Create educational content.