8 Website Design Pointers to Promote New Business in Austin

Websites have grown significantly in popularity over the past few years and are now essential to many people’s digital life. In addition, websites provide a communication channel for clients and businesses. With the numerous website design tools accessible, creating a website isn’t very challenging. But always keep the design concepts in mind when selecting software.

Thus, this was seen as a good commercial opportunity by many individuals. However, there are a huge number of websites in the same market as you. Therefore, engage an Austin web design company for your business if you want to stand out from the competition.

In that sense, this post will go through seven website design concepts that will greatly increase your chances of attracting more visitors and making you stand out from the competition.

Below are our top seven website design suggestions to help your business succeed in Austin.

• Make your Website mobile-friendly

A website must be responsive to mobile devices to be successful. Adults now use their mobile devices for more than five hours daily, and more than one-third of them shop exclusively online. So, of course, the mobile Website for your company needs to provide a good user experience. 

Potential clients can leave your Website in favor of a rival if they arrive there but find it challenging to read or use on a mobile device. A bad mobile user experience also lowers your Website’s search engine ranks, making it more difficult for users to locate through a Google search, which leads us to our next argument.

• Use Your Layout Effectively

Making sure your layout and content are as simplified as possible is another important website design tip to keep visitors on your page and guide them to the information they’re looking for. Think about what information your buyer needs to know and how to focus their attention in that direction. 

Over the years, many eye-tracking studies have been carried out to examine the patterns in how the typical individual reads information from web pages. Businesses that wish to take advantage of user behavior and effectively utilize the space on their websites could use these typical scanning patterns as a guide to position key content. 

• Have a call to action

Every page on your Website should persuade the reader to take action. Put another way; you must urge people to call to action. These landing pages ought to nudge visitors toward a specific course of action. Make sure to utilize wording that inspires the user to take immediate action and a sense of urgency when developing a powerful CTA. Using terms like “now” and “immediately” might give users the impression that there is a deadline for the offer and that they should act quickly. If at all feasible, keep it above the fold so that readers won’t have to scroll down to see the call to action.

• Keep your design simple

Use of fonts, colors, and GIFs should be kept to a minimum as these elements can draw attention away from the Website’s main focus. Moreover, short paragraphs and bullet points make the content easier to skim and more likely to be read. Professional Austin web design agency advises keeping paragraphs under six lines in length to make users more comfortable with continuous reading.

It is especially important because Google’s algorithm gives a lot of weight to a website’s mobile-friendliness. A higher up on the search engine results page means a website has a higher ranking. If a competitor’s Website is mobile friendly, but yours isn’t, this can fall in the rankings for your target audience.

• Make sure your website copy is customer-oriented

Visitors to your Website are looking for information that will be helpful to them. For example, they visit your blog frequently to learn something new, and other times they are looking for information about the goods and services you offer. In either case, you need to give your prospects pertinent information that will interest them, benefit them, and increase their confidence in your knowledge. 

Try to consider the customer’s perspective when creating your Website’s material. Keep visitors on your site longer and increase the likelihood that you’ll forge a long-lasting relationship with them that leads to a sale by focusing on your content from the viewpoint of your target market.

Read more to learn: Exceptional Web Design Driving More Sales for the Business Owner.

• Include Contact Section Above the Fold

Put your contact information where customers can readily find it if your business’s success depends on customers reaching you or your sales staff. So that visitors don’t have to look for a phone number or address if they wish to contact the business, your contact information should be prominently displayed, preferably at the top of the homepage. In addition, put your social media links in the website header or footer, where they are visible if you utilize social media to engage with your audience.

• Make it Easy to Navigate

A web design business in Austin suggests restricting your top-level navigation menu to five tabs with clear labels and relevant sites arranged beneath them. No matter where your viewers land on your page, you should provide a clear path to the homepage. Google frequent searches direct visitors to pages on your Website other than the front page.

• Keep your Pages Organized

Information needs to be contextualized for readers. When a website contains too much information, the mind becomes overloaded and is unable to remember the new knowledge. Instead, use text and pictures in an effective ratio that creates a tidy page. Eliminating social widgets from your Website, such as a Twitter feed, is one method to keep things simple. Consider whether the material you are adding is relevant to your reader. If the information in your widget contradicts the page’s purpose, delete it.

To Sum Up

Despite the desire for websites, the sheer quantity of websites on the internet makes it difficult to stand out from the crowd. As a result, your Website will languish on the sidelines unless you have some innovative concept to generate traffic. The suggestions above will assist your business website in attracting more target customers.