7 Different Ways to Boost Online and Onsite Event Registration

You may want to build an audience base and more importantly, you need to generate leads who are likely to become potential attendees for future events. As an organizer, you must be hosting an array of events with different shapes and sizes. Holding the online and onsite event registration process can be difficult and hectic. You may need a lot of audiences that you have determined in order to host successfully and increase profitability. Since the process can be complex, leveraging strategies that can streamline the process is necessary. With the help of a suitable event registration platform, you can surely streamline the process for both attendees and planners. 

In this blog, we have gathered some of the best ways that can help boost profitability by leveraging the digital event platform or with on-site solutions.

Design an Event That Solves Difficult Challenges

Hosting an event for business can be a great idea to generate leads, as the event can be based on anything from products to basic information. But it is the opposite actually, most of the event attendees turn away from the events that are only focused on sales. Most of the attendees look to learn new skills and discover new insights that help them. Design a strategy that is more timely, relevant, and provides value to boost registration no matter what marketing strategies are being used. There are some techniques that can be considered while choosing the event’s theme.

• Leverage the most suitable and best event ticketing platform to make it easy for the audience.
• Make sure you get all the information about the customer insights and concerns with the company.
• Survey customer’s pain points to understand them better.
• Incorporate ideas about new skills and techniques that the attendee needs.
• Identify the trends across the potential audience to enhance the event experience.

Make the Whole Registration and Ticketing Process Streamlined

Make sure that you have leveraged the most suitable and relevant registration and event ticketing solution. This is important because a potential attendee might be interested in attending the event. But if the process is cumbersome and confusing, then he might lose interest in completing the process. To avoid such situations, it is necessary to use or design the registration process as streamlined as it needs to be. Make sure it’s easy to use and test it on multiple devices including laptops, mobile phones, computers, and tablets. No matter if you are hosting an in-person or virtual event. 

Use Early Bird Discounts

If you want to leverage the event ticketing platform and boost profitability, you may need to use some creative strategies that can help along. An extra incentive can encourage timely registration, which can be beneficial for both the attendee and the event planner. You can offer early bird discounts that can help the attendees get their tickets at a discounted rate, and it will also boost attendance and revenue. Most of the events offer multiple registration prices and options, and the prices increase as the event date comes closer. Having a suitable strategy to offer discounts by not affecting profitability is a great way to leverage online and on-site event registration.

Offer Referrals and Incentives to Attendees

You may be using a QR code for event registration and as an onsite solution, but you can still leverage the whole process and boost it by using organic solutions. You can simply provide your attendees with a referral code that can be used within their network. By giving them some incentive, they might share the event and can increase the registration volume. Consider offers that give benefits to attendees and also increase the chances of generating revenue for the event. This way, you will be able to spread the news about the event much faster and more effectively. For their participation, you can offer them some kind of gifts, merchandise, or other benefits.

Use the Website as a Registration Tool

If you have incorporated any kind of website or already have one, then leverage it as a digital ticketing platform. This is a great way to increase the chances of boosting attendance for the event. Since all the information is easily available on the website about the event, attendees can easily leverage it. Most of the events are focused on promoting it on social media and other channels but using their own website can be a crucial marketing tool. You can use multiple techniques to implement promotional methods, such as:

• An event-related banner over the home page of the website.
• Provide the link with complete information about the online and onsite event registration process.
• Pop-up messages all over the website.
• Incorporate social media strategies to use creative content on the website.
• Make sure that you include key points such as theme, date, location, and a guide to complete the process.

Create a Strong Marketing Campaign

Having a suitable marketing campaign is the best way to increase the chances of getting higher attendance and increase revenue for the event. Social media platforms and email marketing campaign offers a great way to get the word out about the event. Remember to include the link to the online event ticketing platform so that it is easily accessible and the traffic can be increased. Create a hashtag so that you can categorize the content, with the hope of generating buzz around the hashtag and event. During the event, attendees can include the hashtag and share relevant information that helps generate interest for future events. Moreover, you can use paid social media ads across different social media platforms such as LinkedIn, Facebook, etc. 

Invest in Suitable Registration Software and Solutions

There is an array of online and onsite event registration solutions available in the market. Finding the most suitable, user-friendly, and relevant one for your event can easily help in boosting the whole process. You need to find the right solution for your event based on its needs and requirements. Mobile event app, QR codes, websites, and web apps are some of the most used and leveraged solutions for registration and ticketing. Using and incorporating the right technology for your event is the best way to increase the profitability of the event and streamline the whole process for attendees. A suitable event registration platform provides you with multiple benefits that can help along the process.

Conclusion

Boosting the online and onsite event registration process is the best way to leverage profitability. There are multiple different ways with an array of softwares and solutions that can be used to create an impact on the ROI. The above-mentioned are some of the most reliable techniques that can help along the process, all you need to do is find the right event registration platform that can fulfil all the event needs.