5 Benefits of Short-Form Video Marketing for Small Businesses

Today, video marketing rules the modern marketing world, giving impetus to small and big businesses alike to reach their target audiences and fulfil their business objectives. However, of late, short-form video marketing has emerged as the favourite and most preferred. No wonder today, most marketing strategists across the board have turned to this trending marketing stream.

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In this blog, we uncover what these videos are all about and their benefits for small business owners. Sort by Studios is a leading creative agency and film production company that specialises in creating conversion-friendly short marketing videos for various businesses across streams and channels. Let’s unearth what these videos entail below.

What is short-form video marketing?

It is the widespread use of short-form video content in a marketing strategy. Short-form videos are highly liked by most prospects and target audiences for their ability to deliver an important message about a product or service in a short time with an entertainment aspect. They are highly engaging and lead-generation-centric to drive small businesses fortunes for the better. Short marketing videos usually last between a few seconds (15, 30, or 35 seconds) and 3 minutes, depending on message and relevance.

The Five Major Benefits of Short-Form Marketing Videos for Small Businesses

Cost-effective and highly engaging

In competitive business environments, staying ahead of the competition is vital. Yet, it also matters what a business brings to the table in terms of its effective marketing strategy. Marketing short-form videos are easy to make, they cost less, and moreover, they have the highest and fastest engagement metrics online compared to other marketing video content. Higher engagement rates are opportunities small businesses and startups can exploit to push their business goals and objectives with solid short video marketing.

Build higher brand recall and value

Every business and brand (small or big) always works on their market visibility, prominence, and ranking. In a marketing strategy reliant on shorter video content, there is a high propensity for prospects and customers to easily recognise the brand or business in a sea of competitors. That gives small businesses a chance to create a unique identity that is resonant and relevant to their target audiences. Brand recall and value are highly synonymous with a successful marketing strategy.

Higher lead generation and conversion

Small businesses want to reach as many people as possible with their services and products in a shorter time. It is sometimes hard to come up with the best and most effective marketing tool to achieve this aspiration. However, according to recent statistics on credible marketing funnels across multiple marketing platforms, short videos attract a much higher click-through rate than longer ones.

More over, the content users were twice as likely to respond to the video’s call to action. Content users will either click to learn more, take a positive step, share the video, comment, or like. All these steps are lead-generating for advertisers or small businesses, which can open doors to making new customers.

Easily boost sales, revenue, and business growth

As a small business, growth is vital to staying competitive and alive. This can only be achieved with a radical marketing strategy that targets higher sales and a huge customer base. Shorter videos in marketing are most likely to lead to customer decisions. This is important to enhance the revenue and income streams of small businesses in a smarter and shorter way.

Sharability on social media platforms and the internet

Search engines love short-form videos as a marketing strategy. Today, the increased presence of short-video content platforms on social media like TikTok, Instagram, Facebook, YouTube, and many more has revolutionised the marketing world. Small businesses have social media profiles to generate and share short video content with their followers, subscribers, and customers.

Conclusion

There is no doubt as to the appeal and influence of short-form videos in marketing today. Small businesses can benefit from these massive benefits and build stronger business fundamentals. Sort by Studios is a creative production house in India specialising in short-form video marketing content creation for all businesses. There are video content marketing services for businesses of all shapes, sizes, and industries. Get in touch to get a brand new story in short marketing videos.